Westwell Australia was established in Australia and New Zealand in 2004 and specialises in the distribution of technologically advanced, high quality consumer electronics and computer peripheral products in the Digital Lifestyle category.

Westwell partners with several world leading digital lifestyle vendors to bring high-quality, low cost products to the Australian Consumer Electronics (CE) marketplace. Westwell is the exclusive Australian distributor for Aigo, Azentek and the authorised distributor of i.Tech.

In addition to the distribution business, Westwell has spent several years developing its own brand of products under the Olin name. Developed specifically for the Australian market, the Olin range of consumer electronics products provides the latest cutting edge technology at cost effective prices.

Westwell utilises a team of dedicated sales managers and agencies throughout Australia and New Zealand and has strong working relationships with all major CE Retail outlets and many smaller independent stores.

Westwell has full EDI Facilities and advanced warehousing for the distribution of products throughout Australia and offers flexible logistics and delivery options to suit clients' needs.

With a wide range of innovative product offerings, Westwell provides Australian retailers increased sales and profitability. With the ability to tailor a business to business solution based on individual clients' needs, Westwell prides itself on being at the forefront of the global technology market place.

Westwell Australia is a subsidiary of Sumpo Group PTY LTD in Fujian, China.